A Battle of Wills: Greece vs. the EU
18
May
It was roughly three years ago when the first cracks in the EU started appearing. After Greece declared bankruptcy, EU members and the IMF rushed to bail the country out of its deficit. Unfortunately, three years later, the Greeks are still mired in a recession, and there has been talk of the country pulling out of the euro. And this time, there will be no last-minute bailouts for the beleaguered country, no magic
8 Ways to Instill Ethics in your Business
14
May
In recent years, there has been an alarming rise in the number of business fraud cases. Thanks to the new medium of the Internet, which makes overseas selling and online transactions possible, unscrupulous individuals and unethical companies have found a new way to separate buyers from their money, whether it be a clueless consumer or a large enterprise. In some industries, such as timeshares, the risks of being sc
What Will Customers Buy Next?
16
Mar
What will customers buy next? This certainly is one question that marketers all over the world would be interested in.
Studies on customer behavior used to focus on why they buy what they buy and how. The rapid development of various technologies has lead businesses to believe that innovative products will sell. The successes of the Apple Corporation and Kindle certainly lend credence to this.
The job of the market
The ‘Senior’ Way of Marketing
01
Mar
It has always been said that marketing strategies should vary depending on the target audience. When you make an advertisement or a presentation for clients, you should think as if you’re doing it specifically for that particular group. In doing this, you have to consider the clients’ gender, location and age group.
Let’s focus on age. This is an important marketing consideration which can be plai
Creative Film Concepts
20
Feb
Sometimes, for our marketing message to be effective, even marketing executives have to dabble in the media that conveys the message. Whether its print, TV, or Internet marketing, it pays to have a deeper knowledge of the medium that will carry your campaign to the masses.
What follows are a few film scripts written from when I still had an unusual interest in filmmaking, during the same phase when I was investing
Pinterest – The New Social Marketing Tool
13
Feb
If 2011 was the year of Facebook, Twitter and LinkedIn, then 2012 will be Pinterest’s. You must’ve already heard about it as Pinterest has been around for 3 years. But the visual pinboard slash social photo sharing site is now touted as the nest best thing in the Internet today.
Pinterest is a fun and creative way to upload photos and organize them into categories. You can organize and ‘pin’ pho
What is Motivation?
12
Jan
Sex. Power. Fame. Happiness.
Every product on the market promises these and more in one form or another, them being some of the deepest wishes of the human soul. The ingenious advertisements that permeate the individual’s everyday experience exhort the consumer to accomplish one thing: buy, buy, buy.
This is what marketing ultimately aspires to do – get the customer to buy. An action so basic to the ent
Marketing to the Younger Crowd
01
Dec
In previous decades, most marketing efforts were geared towards the older set: the thirty to forty somethings who were head of families and had ample disposable income.
Beginning in the 80s and 90s, however, spending power, and thus marketing focus, progressively shifted towards the younger generation. Today, beginning in the first half of the decade, more companies are devoting their advertising and marketing camp
E-marketing vs. Traditional Marketing: A Natural Progression
07
Oct
People have been students of marketing since they first started to barter and exchange goods. Whenever they tried to convince each other of the particular value of their wares they were heavily engaged in marketing. Over the years, marketing strategies have been picked apart, refined, and put back together. In the last generation, marketing suddenly came to a new high with the creation of multimedia devices – tel
Exploring the Strategy of Online Marketing
13
Sep
Everyone says that the best marketing strategy is through the Internet. As a company, having an online marketing strategy will give you the best way to target a specific market. In addition, it will also cement your place in the world of business. While this is just the first level of the process of sales, it has proven to be one of the successful tools in sales.
There are proven strategies that you can use in orde